This free e-book is the first in a series that bundles practical tips, useful insights and lessons learned around a specific theme. The Dossier Webwinkel is both a manual for starting online retailers and a fascinating report of the experiences of 2 internet entrepreneurs.
In March 2010, Dennis Vreeke and Roman Markovski launched LensBestel.nl, a webshop in lenses. From March to June 2010, they reported on their first steps as brand new online retailers on Frankwatching. The entrepreneurs spoke openly about their experiences and gave us a look behind the scenes of an internet start-up. The steps that you go through as a starting webshop owner were discussed one by one, and were illustrated with practical examples.
The series of articles "A webshop in 360 days" formed the basis for this e-book. Where necessary, the articles have been supplemented and updated.
