Building data & AI to revolutionize organizations.

I own the data strategy across all our brands: designing and building scalable solutions on Google Cloud — BigQuery, Cloud Run, Dataform, Datastream, Segment CDP — that centralise data, improve decision-making and enable automation.

On top of that warehouse I lead the team building our next generation of AI agents with Agent Platform (Vertex AI), ADK and Gemini Enterprise. As Marketing Technology Lead I connect data, analytics and marketing platforms to power attribution, personalisation and performance marketing.

Independent work drawing on nearly two decades of online business: ecommerce, internationalisation, online marketing, web development, startups and applied machine learning.

My own ecommerce agency: online marketing and web development for clients, plus a steady stream of our own startup ideas. As owner and CTO I led a team of fifteen and was responsible for our Magento and WordPress development practice.

Sold to Zuiver Groep in January 2021.

A party game built to get friends talking. Over five hundred questions about LGBT life, dating and the rest of it, with a free tier of seventy-five and a paid expansion pack.

A product review platform, founded on the belief that you can still reach the top of Google from a standing start. A team of enthusiasts wrote up the best products of the moment: specs, pros, cons and what to watch for before you buy.

Acquired by a new owner in 2019.

A security scanner for WordPress. It watched every installation you owned and told you the moment one went out of date, before somebody else noticed first. Built in two weeks, monetised on monthly subscriptions.

Renamed WPSec.com and acquired by Triop AB in 2017.

LensOnline is the largest contact lens brand in Belgium. As external marketing and strategy consultant I advised on ecommerce, cross-channel marketing and business strategy, and worked on the internationalisation programme that took the company across Europe.

Nespresso cups multiplied fast and stayed expensive. KoffieCupster sold the same quality for less. Sold in 2016 as part of the take-over of our Italian business partner.

My own label of solar powerbanks, sourced in China and sold across several European markets, online and in physical stores.

A joint venture with ISM eCompany selling cross-channel and mobile commerce: QR code stores, mobile webshops and apps. I ran a team of five developers and owned the product and go-to-market.

A contact lens webshop started when Magento was still rough. We built it around search from day one, reached the Dutch top five and took real market share with it.

Bought by LensOnline in 2011, after which we became their preferred supplier of ecommerce technology and online marketing.

A management consultancy working both sides of the line: strategic management offline, internet consulting and marketing online. My projects covered business development, corporate strategy, knowledge sharing, IT consulting and early eCommerce.